Facebook is a social network for connecting people with those around them friends, family, coworkers, or simply others with similar interests. Facebook started in 2004 as a closed community for college students (requiring users to sign up with a valid university email address) but has since expanded beyond that to schools, corporations, and any user across the world. Facebook allows users to connect and share information in a variety of ways.
Facebook currently has over 750 million active users and that number continues to grow steadily. According to Compete.com, it is currently the second most popular website in the world (behind Google)in terms of unique visitors, and according to ComScore, the most popular social network overall.
Facebook marketing holds tremendous opportunities for B2B companies looking to drive new business and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of Facebook tick.
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